Use code FREESHIPPING for free postage on your order
In the media

Mums-to-be in Brazil spend $10,000 throwing C-section PARTIES

The Mail Online reports expecting mothers in Brazil are throwing elaborate parties to celebrate having Caesarean section deliveries, complete with viewing galleries so friends and family can watch the birth.

Elective Caesarean sections are seen as a status symbol among wealthy Brazilians, allowing them to forgo the strain and uncertainty that comes with natural childbirth.

And what was once considered a private event witnessed by medical staff and the mom-to-be’s closest relatives is now becoming a full-blown festivity complete with hors d’oeuvres and wine for family and friends.

Party planners, caterers and makeup artists have even taken notice as expectant parents shell out to make the event as memorable as possible for everyone.

Estudio Matre, a party planning company, says its maternity customers spend up to $10,000 for services that come with flowers, guest books, exclusive sheets and chocolate and cake on silver trays.

Mothers-to-be at the private Sao Luis Hospital in Sao Paulo can even arrange to get their hair and makeup to done at the medical facility.

And for $500 a day, they can upgrade their rooms to a presidential suite which also includes a living room, minibar, balcony and bathroom for their own visitors.

And a new 22-story maternity ward under construction is set to include a ballroom and a wine cellar.

Hospital director Marcia da Costa likened the hype behind the Caesarean section deliveries to the upbringing her fellow citizens have grown accustomed to.

‘It’s cultural. Brazilians want to plan for everything. They don’t want to hit traffic on the way to the hospital,’ da Costa told  the Washington Post.

‘They want to get their nails done, get a wax, to plan it like an event.’

Guests at the Albert Einstein Maternity can happily await the birth of the child inside a room with frosted windows.

But the wall turns transparent as doctors deliver the baby, allowing those in the private quarter an up close and personal view as the birth process transpires.

One mom told the Washington Post she chose to have a C-section so she could plan her life around the birth.

Bruna Viera, 32, said: ‘It doesn’t fit with our lifestyle,’ she said. ‘We have a very planned life and had to take vacation for the baby to be born.’

Bruna and her husband, who are both doctors, decorated the room with blue balloons and had a fridge stocked with beer for an expected 80 guests.

She added: ‘Many moms suffer from postpartum depression and feel isolated. Your hormones are raging. But to be surrounded by the people you love, people who saw you grow up, is extraordinary.’

A 28-year-old dentist previewed made sure she was dolled up for the special moment she would welcome baby Lorena to the world.

‘Don’t we get dressed up for parties and special dates? It’s the same thing,’ said Mariana Casmalla.

Her 15 guests were greeted with a tray that featured a special order of chocolates and cakes to mark the arrival of her child.

Brazil has among the highest rates of Caesarean section deliveries in the world at 55.5 percent. In private hospitals the rate is 84 percent.

Around 21 percent of births worldwide are by Caesarean sections, while the number in US hospitals is 33 percent.

Peter Batty, General Manager of Fagron UK, manufacturer of Nourisil MD Silicone Scar Gel, commented:

‘There can sometimes be a stigma about C-Sections but there are many different reasons why mothers may have one. Regardless of the reason it is important that Mum and Baby are happy and healthy and make a full recovery both physically and mentally, with the support of their loved ones.

Part of this recovery is ensuring their wound and scar is receiving the best treatment available, such as a silicone scar gel like Nourisil MD, to help improve the appearance of the scar whilst reducing pain and redness.’