In the media

UK Government introduces patient safety campaign

As reported by the Aesthetics Journal, the Department of Health and Social Care (DHSC) has this week launched a consumer campaign that is designed to ensure that members of the public are aware of the risks associated with cosmetic procedures.

The campaign includes print and digital content featured in consumer publications Heat, Closer and Grazia and aims to signpost people to advice and guidance on the NHS website when they are considering a cosmetic procedure.

According to the Department of Health, the advice and information for patients is applicable for all types of procedures, however the advice specifically focuses on botulinum toxins, dermal fillers, breast augmentation, liposuction and laser and light treatments.

The advice published on the NHS website sets out the questions that people should ask before undergoing any procedure and provides tips on what to consider. It includes factors such as speaking to a professional about what to expect, choosing a reputable, safe and qualified practitioner and advice on avoiding hasty decisions or feeling pressured.

A statement published by the DHSC acknowledged that the government is also working with stakeholders, such as independent accreditation body Save Face and the Joint Council for Cosmetic Practitioners (JCCP), and is exploring options to strengthen the regulation of cosmetic procedures to improve standards.

Ashton Collins, director of Save Face commented, “Save Face are delighted to participate in this campaign to help those seeking cosmetic treatments to make better informed choices. The campaign empowers people to take control and make a safe and informed choice about who they trust with their health and appearance. By supporting the campaign, we can make a real impact and significantly reduce the number of people who suffer unnecessary adverse events, complications and procedures gone wrong.”

Professor David Sines, chair of the JCCP added, “The JCCP is delighted to be supporting the DHSC public awareness campaign and will be working concertedly over the forthcoming months to ensure that safety in cosmetic practice is disseminated and embedded.”